Reputation Management intro & tools

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What is Reputation Management?

 

  • Reputation Management is the ability to gather public opinion on your brand and adjust strategies accordingly.
  • Reputation Management gives you the ability to listen in on conversations consumers are having about your brand, product, or service?
  • Reputation Management allow you to catch enquirers and negative comments or reviews to instantly respond them, or head them off before they cause damage.

Why use Reputation Management?

  • Because you can keep a sensitive finger on the web’s pulse, enabling your business monitor it's vital signs.
  • You're joining the internet conversation concerning your brand, and you are being both proactive and reactive in your approach to brand protection.
  • Your company will be able to find negative feedback or reviews and respond quickly, before damage is done.
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When to use Reputation Management?

 

  • If, when you perform a search for your company, you find a page that has a potentially damaging review or comment.
  • To find the questions consumers are researching for and answer them. Places like on posts Forum and Blogs even on Social Media sites.
  • When you need to gain customer feedback data that you can use to:
    - Drive your company’s strategies
    - Make intelligence driven market adjustments
    - Improve communications with your consumer base

How to use Reputation Management?

  • By using certain buzz words you can identify locations on the internet where companies with complementary products/service are getting the most buzz for their brand and join the conversation to promote your brand.
  • Learn from your competitors mistakes. Sneak a peek and see feedback from your competitor’s customers about their products/services and adjust accordingly.
  • Using data gathered across social media and the rest of the net can help you make business decisions that you can apply to your product, service, marketing and more.
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Tools for Reputation Management

 

Using Reputation Management, a smart business can gather, analyze, and process market feedback to keep abreast of what your customers are saying. Here are a couple tools to help you with Reputation Management.

  • AAAA
  • BBBB

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